Tovi Sorga
Website | Strategy | Styling & Photography | Content, Email & Print Marketing | E-Commerce & B2B | Social Media | Events
Tovi Sorga is a British designer and craftsman specialising in printed leather accessories. I began working with Tovi in 2015 to help grow his brand, and worked as Director of Sales and Marketing at Tovi Sorga Ltd from 2016-2021.
During the 6 years of my co-direction, Tovi Sorga became the UK's leading luxury contactless payment wearables brand, stocked on selfridges.com and receiving rave reviews from major UK press including The Gadget Show, ITV, GQ, Telegraph, Cosmopolitan, How to Spend It, Stylist... Clients and partners included Visa, Barclaycard and Infineon, with projects secured for the Women’s World Cup and Olympics.
Due to loss of business across the global events industry in the pandemic, I returned to freelance marketing in January 2022, while brand founder, Tovi, continued working as a contactless wearables design consultant.
PROJECT Overview
Route-to-market strategy and management:
e-commerce strategy and customer management
wholesale strategy and client management
B2B corporate partnership strategy and account management
branding and positioning strategies for each product, collection and route to market
Photography and photoshoot styling:
lifestyle product photography, styling and editing
photoshoot styling, management and direction
Website build:
Shopify website build and ongoing design, with annual refresh and education pages aligning contactless messaging with compliance requirements of Barclaycard
catalogue management, international shipping integrations
crm integration with Klaviyo, loyalty programmes and reviews systems
SEO keyword research
copywriting across products, pages, blog and integrated email marketing
gift cards
Marketing channels
management of all social media, including affiliate and influencer partnerships, collaborative campaigns and giveaways
management of external PR agency and Google Ads team
outreach to wholesale and corporate channels
weekly email marketing campaigns and crm analysis through Klaviyo
trade shows
printed literature design including brochures, leaflets, packaging material
The Project
Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.
VISA
Head of Global Innovation Activations
Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.
BBC COUNTRYFILE MAGAZINE
Production Editor
We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.
HOUSING LIN
Chief Executive
Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!
TDi SUSTAINABILITY
Head of Research
I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.
MUCH BETTER
Business Development Specialist
Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.
GRIEF & LOSS THERAPIST
Flora Jardine
I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.