TDi Sustainability
Strategy | Content Marketing | Email Marketing | Social Media | Branding | Events | Brochure Design | SEO Optimisation
TDi Sustainability is a boutique business consultancy firm with a reputation as a thought leader on sustainability and a client base that includes government organisations and Fortune 100 companies.
I was brought in on a freelance basis in March 2022 to found its first marketing department, and was promoted to Marketing Manager in April 2023.
We raised organic Google traffic by 200% in 2023 and the company doubled both its staff and LinkedIn following in the 2 years of my marketing there.
PROJECT OVERVIEW
Annual marketing strategies laser-focused on business development and growth goals.
Branding repositioning to position alongisde larger competitors and establish a strong visual identity across social and literature.
Reporting directly to the CEO and collaborating proactively across the team to establish how the Marketing department interacts with and supports the team's needs, and ensure Marketing remains ahead of upcoming activities across the organisation.
Establishing and closely monitoring KPIs, including submitting regular reports to management, to ensure success of strategies.
Thought leadership content marketing strategy and creation across website, social media, speechwriting and LinkedIn articles.
Event strategy to secure speaking spots at key target industry events.
Printed literature design and production across brochures, banners, leaflets etc.
Management and hosting of webinars for audiences of up to 400.
Stakeholder collaboration and client marketing strategies.
Planning, UX design, copy and editing of stakeholder project websites.
Email newsletter migration from Mailchimp to Mailerlite, with automated newsletter setup and audience segmentation.
Line management and team training.
tdi-sustainability.com
The Project
Agnes is the best of colleagues. She excels at design, bringing our vision... to life in the best way possible. And she’s an excellent business leader and partner. A true professional and a pleasure to work with. Grateful for the opportunity to collaborate with her.
VISA
Head of Global Innovation Activations
Capable and reliable, Agnes brings a keen intellect to her work and is a valued addition to any team.
BBC COUNTRYFILE MAGAZINE
Production Editor
We benefited greatly from Agnes’ expertise to sharpen our business focus and put in place practical measures which will help us to deliver on our next corporate plan. She was a joy to work with.
HOUSING LIN
Chief Executive
Very much in command of her subject matter: creative, technically knowledgeable and in tune with the essence of good comms and messaging. Working with Agnes was a consistent pleasure!
TDi SUSTAINABILITY
Head of Research
I have worked with Agnes for several years and I highly recommend her as a collaborative genius. Her attention to detail is second to none and she is an asset to any team.
MUCH BETTER
Business Development Specialist
Agnes is fantastic to work with, bringing the insights and creativity that I wanted for my website, but couldn't do alone. I thoroughly enjoyed working together and the aftercare and marketing plan, social media etc have all been of a very high standard and quality.
GRIEF & LOSS THERAPIST
Flora Jardine
I enjoyed working with Agnes, she was both professional and diligent throughout our time working together. A great team player to have had the opportunity to work with.